Over the past year, we’ve embraced generative AI in pre-production, using it to visualize ideas and improve communication with clients and crew. It’s become an invaluable tool in our creative process.
Out of curiosity, we decided to push the boundaries of this technology. Ben crafted a short teaser entirely using AI-generated videos — an exploratory experiment with no ties to any IP or project, letting us focus on creativity without the pressure of specific outcomes.
Our audio workflow was done traditionally, collaborating with a voice artist and a sound designer, who also handled the mixing. The music track was licensed online.
This project allowed us to see the potential of AI tools, but also to understand their limitations.
As artists, we strive to maintain full control over the images we produce, rather than letting AI dictate the outcome. While Ben successfully achieved the aesthetic he envisioned, the process remains complex and often requires significant trial and error to perfect each shot.
Gen AI is evolving at an unprecedented pace, with tools improving monthly, providing creators with ever greater control and precision.
We'll keep exploring. Stay tuned.
